Posted by An unprecedented increase in the use of mobile phones has created a never-before demand for mobile applications. The enterprises whether big or even small, all have recognised the significance of mobile apps as they can be an unfailing weapon to be used in their fight for business expansion as well as increased return on investment.
Before the process of an app development begins, it is important to decide wisely which platform the application has to be built upon. When it comes to developing a great mobile app, choosing the right platform is what matters a lot.
How to Make a Beginning?
First of all, ask yourself the following questions:
- Do you want a cross platform application or a native one?
- Are you targeting both windows and Blackberry phones?
- Are you focusing only on Android and Ios?
You need a lot of contemplation as far as making the right choice of an application platform is concerned.
To Simplify the Intricacy, Here are a Few Tips for Starters:
1. Market Share
The very first thing to consider while finalizing a platform for mobile app is its market share. For example, more than 80% mobile phone devices run on Android by Google. On the other hand, only 14% devices run on Apple’s iOS. However, it does not oust iOS from the play. iOS is preferred by smartphone users from countries including the USA, Australia and Japan. In case your target audiences are in these countries, you must opt for iOS. On the other hand, if you want to target Asian and African countries, then Android would be a right choice as it runs nearly all devices in these countries.
2. Demographics
Considering demographics is also one of the most important factors while deciding upon a mobile app platform. Most Android users belong to lower income strata and choose Android devices for they are affordable. Apart from this, there is a sea of free apps for Android devices. On the other hand, iPhones are owned by people belonging to higher income groups. These users are generally open to making more spends on buying mobile apps.
3. Content
Content categories also play a vital role when it comes to choosing the right kind of mobile application platform. Various researches have revealed that iPhone device holders tend to find and explore more categories while making up their mind to download a particular mobile app. Right from entertainment to social media, iPhone users have tendency to seek vibrancy in apps even when they are paid. Therefore, categorization in content should be paid due attention.
4. Browsing-to-buy conversion rates
Browsing-to-buy conversion rate is also a matter of serious concern while choosing a mobile app development platform. Researches have revealed that Browsing-to-buy conversion rate is always higher among those who use iPhones. More than 23% iPhone device holders are more likely to initiate purchase process from their smartphones. Android users, on the contrary, are not expected much to do this.
5. Development Costs
The costs associated with different platforms should also be taken care of seriously. For example, while developing an app for Android, the developers need to do lesser amount of coding, but in case of iOS, they have to code more, therefore, the cost increases.
6. Customization
Customization also matters while choosing an app development platform. Android is considered to be a better option in this regard, as it allows developers to add as many features and customizations as they can to their apps, on the other hand, iOS can be very limiting.
7. Launching the App
Last but not the least important factor is launching of the app. In case you want your app to be easily launched, then Android is the platform you should go for. This is because launching of apps is easier on Google Play. On the other side, App Store requires a very tough and tiresome approval process.
The End Note
On the basis of the above, it can be concluded that it is your requirement that finally triggers your move to choose an appropriate mobile app development platform. Costing and other factors, to a large extent, depend upon the app development agency that you choose to serve your purpose. Most app development companies make a comprehensive analysis of your exact requirements and then help you choose a better platform.